Great new article by two academics at U Florida:

Food lifestyle patterns among contemporary food shoppers by Lijun Angelia Chen and Lisa House

International Journal of Consumer Studies 2021

They found five distinct food lifestyle segments: passionately involved consumers (11%), nutrition-focused
consumers (30%), moderately involved consumers (17%), convenience-oriented consumers (21%), and uninvolved consumers (21%). These groups match up with statistics on ill health across regions. How we eat matters!